New strawberry varieties are developed at the breeding department, by traditionally crossbreeding interesting strawberry cultivars and selections from our own programme. The progeny will subsequently be tested with respect to factors such as taste, production capacity, shelf life and disease resistance. Our breeding programme, from which well-known varieties such as Sonata and Elsanta originate, is aimed at creating varieties that are favourable to the consumer, as well as to the grower and the trade.

Both financially, but also in terms of time, the development of a new variety is a costly investment. The evalution period usually lasts eight years or even more. During this time, tests are executed on an increasingly large scale. Finally, from tens of thousands seedlings, there remain only one or two selections appropriate for introduction to the market.

The Fresh Forward Breeding team works on three separate breeding programmes:

1. Junebearers for North West Europe
2. Everbearers
3. Short day cultivars for Mediterranean countries

An overview of all our varieties with additional information can be found here.

Breeding Acell collaboration.

Breeding Accel is a breeding platform consisting of 6 breeding companies.

This collaboration was set up by: KP Holland, Interplant Roses, Schoneveld Breeding, Sion Young Plants, Fresh Forward and Royal Van Zanten. Together, these companies form Breeding Accel, an innovative knowledge platform in which the individual companies unite their knowledge and research capacity. The aim is to shorten the time-to-market of starting material and to jointly invest in the latest breeding techniques and exchange knowledge. Through the cooperation of our companies, we join forces and facilitate the exchange of knowledge. Of course, our customer - the grower - also benefits from the cooperation: better-quality starting material and a faster throughput time of the breeding cycle. We aim to shorten the time-to-market within a few years. The latest techniques also make it easier to realise distinctive characteristics in products.

Molecular department

In 2021, Breeding Accel set up a molecular laboratory where the partners use the facilities, conduct joint research and develop knowledge. This laboratory is located in company building PlantXperience in Wilp.

Funding/in collaboration with:

European Agricultural Fund for Rural Development: Europe is investing in its countryside

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