Fresh Forward is one of Northern Europe's top fruit breeders, specialising in apples and strawberries.
We cooperate with Wageningen University & Research, as well as Fragaria Holland and TreeQuattro, partnerships of leading plant propagators and tree growers. This gives Fresh Forward access to both fundamental and practical knowledge of trees and plant distribution, which benefits the grower, wholesaler, retailer and consumer. The result is a wide range of high-quality strawberry and apple varieties tailored to specific needs - including strawberry varieties such as Sonata, Rumba and Calinda and apple varieties such as Wellant®, SQ159 Magic Star® and Natyra®.
Fresh Forward also manages licences for other fruit varieties, besides strawberries and apples.
Read more about the Fresh Forward team below.
Team Fresh Forward
Teunis heads the dedicated team of Fresh Forward. This in close cooperation with the shareholders. He has spent a lifetime in the fruit sector and feels at home interfacing with agriculturists and scientists, with retailers and customers.
Bert is responsible for developing varieties required by worldwide markets. His breeding team is tasked with conducting fundamental and applied research, independently or in collaboration with academic partners.
Marketing / Licensing
Stephan is responsible for the worldwide marketing of the apple varieties of the Wageningen University (WUR) apple breeding programme.
Peter-Jan is responsible for the marketing of apples in China and assisting of marketing in other countries world wide for the formerly Wageningen University and Research apple breeding program, as well as the binding link between marketing and tree production.
Jan Wouter looks after intellectual property rights, licenses and contracts, and is the link between the commercial and administrative departments.
Joanna is responsible for the drafting and finalizing of all our contracts and license agreements for Apple as well as Strawberry varieties. In addition she takes care of several Intellectual Property Rights tasks for all countries world wide.
Jurgen is responsible for the worldwide marketing of the strawberry varieties of our strawberry breeding programme. Primarily the open field, substrate, everbearers and low-chill varieties. With special attention to the Club Concepts of Zadira® and Calinda
Ingrid is a regular contact for our licensees. She ensures contracts are validated and archived, and processes the propagation statements provided by licensees. She is also involved in marketing activities
Carina supports the management. She is responsible for HR tasks and issues. Carina is HR point of contact for employees and management.
Lucie is responsible for handling the financial administration. She is the most regular contact for our debtors and creditors.
Nick is the molecular breeder in the apple breeding program. In that role he designs crosses, selection strategies, and research projects.
Evert organizes the practical breeding and directs the people for the garden and the nursery, and judges the seedlings and selections. Looking for a new variety. With disease resistances.
Thijs is the molecular breeder of the breeding team and focuses on designing and executing pre-breeding programmes.
Rob organises and plans the nursery and breeding activities and contributes to fundamental and applied research projects.
Johan is the bioinformatician and supports the breeding team by performing data analysis. In addition he is responsible for the design and analysis of molecular markers.
Marina organises and plans the nursery and breeding activities and contributes to applied research projects. She supports the marketing team with practical knowledge about the new low-chill material. She is also coordinating the introduction of the new lines in the certification process.
As a phytopathologist, Rian arranges disease testing in strawberry and apple. In addition, Rian can often be found in the lab for molecular research such as marker screening of our seedlings.
Ruud keeps track of Fresh Forward’s high-chill strawberry selections in internal and external trials. He also focuses on the design of variety specific growth concepts.
Antonino lives in Spain (Andalusia) and is the manager of Fresh Forward España. He also is the technical advisor for Fresh Forward's low chill varieties.
Stanley is responsible for directing staff for all cultivation activities. In doing so, he is the connecting link between management and output.
Tim is part of the molecular breeding team and focuses on marker development by performing research projects and marker design.
Kees is in charge of all growing processes and facilities. Additionally, he and his team support the breeding team.
Jack carries out all activities related to both culture and controlled growth. He also maintains our equipment and facilities.
Frans is mainly involved in a number of nursery processes and takes care of the crop protection. Additionally, he maintains our equipment and facilities.
Janneke supports the apple breeding program with breeding work and orchard maintenance. In the apple layer season, she also supports the strawberry breeding program in several tasks.
Saskia assists with breeding activities and growth processes. She also supports the breeders with performing measurements.
Bob is mainly involved in a number of nursery processes. Additionally, he helps to maintain our equipment and facilities.