Fresh Forward is one of Northern Europe's premier experts in the field of fruit breeding, with a particular passion for strawberries.
By cooperating with both Wageningen University & Research and Fragaria Holland, a joint venture of leading plant propagators, Fresh Forward has access to both fundamental, as well as practical knowledge of plant breeding, which benefits growers, wholesalers, retailers and consumers alike. This results in a broad range of high quality strawberry varieties tailored to specific needs, such as Sonata, Allegro, Rumba and Calinda.
In addition, Fresh Forward is also the exclusive partner of Wageningen Plant Research for the marketing and license administration of the WUR apple breeding programme. Fresh Forward, furthermore, administers licenses for other fruit varieties besides strawberries and apples.
Read more about the Fresh Forward team below.
Team Fresh Forward
Teunis heads the dedicated team of Fresh Forward. This in close cooperation with the shareholders. He has spent a lifetime in the fruit sector and feels at home interfacing with agriculturists and scientists, with retailers and customers.
Bert is responsible for developing varieties required by worldwide markets. His breeding team is tasked with conducting fundamental and applied research, independently or in collaboration with academic partners.
Marketing / Licensing
Stephan is responsible for the worldwide marketing of the apple varieties of the Wageningen University (WUR) apple breeding programme.
Koen keeps track of Fresh Forward's strawberry varieties and advanced selections in existing markets and researches the possibilities for new ones. He also supports in marketing communications.
Jan Wouter looks after intellectual property rights, licenses and contracts, and is the link between the commercial and administrative departments.
Ingrid is a regular contact for our licensees. She ensures contracts are validated and archived, and processes the propagation statements provided by licensees.
Carina assists the management with various organizational tasks. She performs HR tasks and supports in executing marketing communications. She looks after appointments, provides meeting minutes and manages the general mail.
Lucie is responsible for handling the financial administration. She is the most regular contact for our debtors and creditors.
Thijs is the molecular breeder of the breeding team and focuses on designing and executing pre-breeding programmes.
Rob organises and plans the nursery and breeding activities and contributes to fundamental and applied research projects.
Johan is the bioinformatician and supports the breeding team by performing data analysis. In addition he is responsible for the design and analysis of molecular markers.
Jasper is part of the molecular breeding team and helps organizing the pre-breeding activities as well as doing essential field work and research projects.
Marina supports the marketing team with practical knowledge about the new low-chill material coming from breeding. She is also coordinating the introduction of the new lines in the certification process.
Ruud keeps track of Fresh Forward’s high-chill strawberry selections in internal and external trials. He also focuses on the design of variety specific growth concepts.
Antonino lives in Spain (Andalusia) and is the manager of Fresh Forward España. He also is the technical advisor for Fresh Forward's low chill varieties.
Kees is in charge of all growing processes and facilities. Additionally, he and his team support the breeding team.
Jack carries out all activities related to both culture and controlled growth. He also maintains our equipment and facilities.
Frans is mainly involved in a number of nursery processes and takes care of the crop protection. Additionally, he maintains our equipment and facilities.
Pluk's tasks include nurturing seedlings, facilitating growth processes and performing measurements. She also keeps our facilities spick and span.
Saskia assists with breeding activities and growth processes. She also supports the breeders with performing measurements.